Monday, August 31, 2009

Why did they remove the boxes?

Eric Gray posted a new entry on his vCritical blog that VMware is changing its logo.

Ouch! That is sad. Speaking as a former VMware Employee (having spent nearly 10 years there (as an FTE)), I really liked the boxes.

When I originally started our logo was different:

It didn’t really give you any iconic representation of Virtualization, but was pretty cool. Then we came out with the Three Boxes.

That was it.

vmware-logo-classic-400

Though this Logo has gone through some changes, it was a fantastic way to brand virtualization. It showed a lot with a simple logo.

That is sad, I really think they had something there, but, hey, if they phase that out, then they lose focus and brand awareness, that is good for everyone else.

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