Monday, August 31, 2009

Why did they remove the boxes?

Eric Gray posted a new entry on his vCritical blog that VMware is changing its logo.

Ouch! That is sad. Speaking as a former VMware Employee (having spent nearly 10 years there (as an FTE)), I really liked the boxes.

When I originally started our logo was different:

It didn’t really give you any iconic representation of Virtualization, but was pretty cool. Then we came out with the Three Boxes.

That was it.


Though this Logo has gone through some changes, it was a fantastic way to brand virtualization. It showed a lot with a simple logo.

That is sad, I really think they had something there, but, hey, if they phase that out, then they lose focus and brand awareness, that is good for everyone else.

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